Clean Air Optima International B.V. was founded in 2002 by Jeroen Kortenschijl and his twin brother Frank Kortenschijl.
We deal with innovative solutions for a fresh and healthy indoor environment to promote your well-being and health!
Studies have shown that people in Europe spend 90% of their time indoors. Recent research by leading environmental protection organisations demonstrates that our indoor air in home and work situations is generally much more polluted by biological and chemical contaminants than outdoor air.
Despite progress, it seems from the annual assessments of air quality in Europe by the EEA (European Environment Agency) that air pollution still continues to pose a threat to human health and the environment. The air pollution levels in many European cities still exceed both the EU's legal limits and World Health Organization (WHO) guidelines on the protection of human health. With tragic consequences: according to EEA estimates, around 400,000 Europeans die prematurely every year because of poor air quality. (Source: EEA - European Environment Agency)
It is estimated that concentrations of particulate matter, nitrogen dioxide and ozone in the air lead to 12,000 premature deaths every year in the Netherlands. (Source: Health Council | No. 2018/01)
According to studies and alarming reports by expert institutions such as the WHO, EPA (U.S. Environmental Protection Agency), the European Environment Agency (EEA) and the Dutch Health Council, the indoor air in our living, working, and mobility areas is often 2 to 5 and even up to 100 times more polluted than the air outside due to biological and chemical loads!
A healthy indoor climate, which is also perceived as pleasant, natural and fresh and conveys a feeling of comfort, is determined by an optimal interaction between humidity, temperature, air movement and air quality (clean breathing air, oxygen content and ion concentration in the air).
Humidity is often the critical factor for an ideal indoor climate. Excessive relative humidity in homes, apartments or buildings can give people health problems. Excessively dry air can have adverse effects on health.
The Clean Air Optima® trademark
Our protected trademark stands for the most important aim of Clean Air Optima International B.V.: to make optimum air quality possible in all interior spaces where people spend time because every individual has a right to clean air and an indoor climate that is good for his or her health.
Being and staying healthy calls for a healthy quality of indoor air!
For more than 20 years now, Clean Air Optima International B.V. has been following its vision of enabling people to be and stay healthy by improving indoor air quality with Clear Air Optima® air treatment systems, suitable for spaces of up to 120 m²/300 m³. Our motto is therefore ‘A guarantee for healthy indoor air quality’ for all indoor spaces in which people live, work and play.
Excellent range of mobile air treatment systems
Our range of effective, stand-alone Clean Air Optima® air treatment systems includes air purifiers, humidifiers, air washers, dehumidifiers, hybrid models for simultaneously humidifying & purifying air or dehumidifying & purifying air, fans, electric-ceramic fan heaters and models suitable for aromatherapy.
The innovative and energy-efficient Clean Air Optima® air treatment systems with their modern design transform poor, unhealthy, dry or excessively humid indoor air into clean air for breathing. Viruses, bacteria, fungi, pollen, particulate matter, harmful substances and unpleasant odours are filtered out of the air and the relative humidity of the air and temperature in indoor spaces are adjusted to and maintained at the right level.
Design and smart technology
It goes without saying that the attractive and optimised design of our equipment, which harmonises with any interior, combines the greatest effectiveness with the maximum of comfort. For example, smart equipment with intelligent sensor technology and WIFI APP CONTROL is among the options in Clean Air Optima®’s professional and extensive range of mobile, stand-alone devices to improve the indoor climate.
Specialist, single-source provider of healthy indoor air quality
The Clean Air Optima Group has now evolved into a specialist and full-line provider of mobile systems to improve indoor air quality and into an internationally renowned e-commerce business As of the year 2022, the organisation consists of the parent company Clean Air Optima International B.V. with its Dutch headquarters in Hengelo (Ov.), the subsidiary Clean Air Optima International Distribution B.V. for distribution in Europe and the German sister company and design centre Clean Air Optima Germany GmbH.
The Clean Air Optima Group also has its own back office facilities in the Netherlands, Germany, Austria, Switzerland, France, Belgium, the United Kingdom (UK) and distributors in the Netherlands, Germany, Austria, Belgium, Luxembourg, Spain, Czech Republic, Slovakia, Romania, Estonia, Latvia, Lithuania, Poland, North Macedonia, Tunisia and China.
The Clean Air Optima Group distributes its wide range of mobile air treatment systems all over Europe under the protected trademark Clean Air Optima®. We distribute our products through many channels such as the internet, distributors, sub-distributors and specialist resellers for delivery to private customers, business customers in small, medium-sized and large companies, organisations, institutions,schools, museums, universities, healthcare services and government agencies. We supply retail chains such as Media Markt, Expert, EP: ElectronicPartner, Carrefour, Exellent, Krëfel, Vanden Borre and many more. You will also find our products on the sales portals of Amazon, Bol.com, Coolblue, etc.
Clean Air Optima®’s corporate philosophy
The Clean Air Optima Group secures its continuity by satisfying its customers. Maximum customer satisfaction is its set objective. For this reason, customer service takes very high priority at the Clean Air Optima Group and we are still at your service after you place your order.
Clean Air Optima® products are properly certified for their intended purpose, and to this end we constantly monitor product quality, analyse customer problems and give advice on appropriate solutions.
Our expert customer service staff are pleased to help and can provide competent and friendly advice in Dutch, German, Italian, Spanish, English and French. Whether you are a private individual or a business customer, we speak your language and are familiar with your needs. Our reward is our large pool of satisfied customers all over Europe.
Our mission, vision and strategy
We aim to make a sustainable contribution to our customers’ quality of life.
More fresh, healthy breathing air = more of the good life. Our aim is to make optimum air quality possible in all interior spaces where people spend time, because every individual has a right to clean air and an indoor climate that is good for his or her health.
To offer mobile, affordable, preventive and plug-and-play air treatment systems with which people can protect themselves from the risks of an unhealthy indoor climate in the areas in which they live, work and play.
By doing so, Clean Air Optima ® makes a significant contribution to the lives of millions of people all over Europe.
Clean Air Optima story
From idea to enterprise
With ample experience gained in the electrical industry and technical trading company, twin brothers Jeroen and Frank Kortenschijl decided to become entrepreneurs based on their vision of wanting to help people live healthier and longer lives by ensuring clean and well-conditioned air in spaces where people live, work and recreate.
“Breath is the essence of life”
The interior has become the typical abode for modern man. It’s somewhere we often spend as much as 90 per cent of our time. A human being breathes in and out an average of 18,000 to 24,000 times a day. This means that an average-sized adult who does not perform heavy physical labour inhales and exhales an average of 11,000 litres of air per day. This greatly exceeds the amount of food and drinking water consumed each day. While food and water can be carefully selected, this is generally not possible with the air we breathe.
According to research and alarming reports by qualified institutions such as the WHO, EPA and the European Environment Agency (EEA), the indoor air in our living, working and mobility areas is often 2 to 5 and even up to 100 times more polluted than the air outside due to biological and chemical loads!
Anticipating this, the two entrepreneurs decided to establish the Clean Air Optima® brand and the company Clean Air Optima International B.V. and to launch a range of effective new mobile air purifiers with multi-filter technology to be sold online in the Benelux, allowing prospective customers to protect themselves from the risks of poor, unhealthy indoor air in their living spaces at an acceptable purchase price.
Clean Air Optima® webshops
The first user-friendly and modern Clean Air Optima® webshops go live for the Benelux with a range of air purifiers that have multiple filter technology and therefore distinguish themselves in the market for effective air purification and are applicable for small to medium-sized rooms.
Launch of Clean Air Optima® ultrasonic humidifiers
Our range of air purifiers is now suitable for rooms up to 80m²/200m³
Relaunch of Clean Air Optima® ultrasonic humidifiers with ionisation air purification.
The webshop for the German market goes live.
Expansion of ultrasonic humidifiers
Due to overwhelming success: expansion of ultrasonic humidifiers into a product group with a series of 4.
Its success in the Benelux region leads to further expansion of the distribution network.
The webshop for the Austrian market goes live.
Air Washers with hybrid technology
Inclusion of "hybrid technology" air washers in the range with models for simultaneous humidification and
air purification in the ever-expanding Clean Air Optima® range.
Webshop Switzerland and Lichtenstein
The webshop for the German-speaking part of the Swiss market and Lichtenstein goes live.
Expansion of range of dehumidifiers.
Your specialist and full-line provider for air treatment equipment
Evolution of Clean Air Optima International B.V. with its own and protected brand Clean Air Optima® into “Specialist and total supplier for air treatment equipment”.
Anticipating solid growth, we further expand our team. Expansion of distribution network in the Swiss market.
We obtain Thuiswinkel waarborg certification.
Our company literally and figuratively outgrows itself. We move to an A location in Hengelo, close to exit 30/A1 at David Ricardostraat 9-9 and 9-7 and have access to 2 warehouses and modern customer service facilities such as an 80 m² showroom.
Launch of HEPA filter technology
Launch of HEPA filter technology with the Clean Air Optima® HEPA UV ioniser air purifiers product group.
Expansion of the range to include an aromatherapy function on the ultrasonic humidifiers and inclusion of essential oils. The new webshops 2.0 go live. Online sales via these state-of-the-art webshops in fully revamped house style prove to be a building block for structural growth of the company and the Clean Air Optima® brand in the Netherlands and Europe.
Expansion of market area
The webshop for the French-speaking part of Belgium, Switzerland and the French market goes live.
Expansion of our European distribution network and launch of a selective distribution system.
Major Dutch retail chains decide to sub-distribute Clean Air Optima® products.
Trusted Shops Certification
We achieve Trusted Shops certification.
Clean Air Optima Germany GmbH
To best serve the German-speaking market in Europe, the German subsidiary and design centre Clean Air Optima Germany GmbH, based at 48529 Nordhorn, Germany, opens in February 2016.
Change to the aromatherapy product group
Change to the aromatherapy product group - essential oils: aromatherapy with the Clean Air Optima® organic label - BIO. All base oils and other essences from controlled organic cultivation are produced in Germany and marked with the organic label.
New fans product group
The range is further expanded to include the new fans product group.
iF product design award
The range is further expanded to include the new fan heaters product group with addition of the iF product design award to the Design Fan heater CA-904 model. The iF design award is one of the most important design awards in the world.
Development of Clean Air Optima® air purifiers
Development of Clean Air Optima® air purifiers - Coronavirus Prevention Concept™
Launch of Clean Air Optima® smart air purifiers. Expansion of the smart dehumidifiers product group to include 2-in-1 function for effective dehumidification and air purification. Our passion for creating a healthy indoor environment for our customers keeps our motivation for innovation of a high-quality and modern range of mobile air-handling systems unabated. Sharply increased demand for dehumidification in living and working spaces was concrete reason to significantly expand this product group in 2021.
Launch of new Clean Air Optima® online shop 3.0
A smooth ordering experience: the new Clean Air Optima® online shop goes live! Our completely revamped Clean Air Optima® online shop goes live in 2022 and offers all the functionalities you’d expect of a state-of-the-art webshop. With our new webshop, developed to state-of-the-art standards, we have taken a great step towards our ambition to make the ordering experience for Clean Air Optima® customers as easy as possible. The webshop is seamlessly integrated with a fulfilment workflow, combining orders from various sources and achieving even greater efficiency. This allows our customer service team to focus entirely on expert advice, service delivery and maximum added value.
20 years of Clean Air Optima®
We are proud to look back on 20 successful years of steady growth in our family enterprise and, in conjunction with our hugely committed team of expert employees, look forward with confidence to the future.
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